SEO for law websites

Search engine optimisation services for legal websites.

As well as legal process outsourcing, Legal Researcher provides search engine optimisation services for legal-themed websites.

Unlike regular SEO companies, we have a really good understanding of what’s important for legal-themed websites – and we provide specific legally-focused services to boost your search engine rankings and drive targetted traffic to your website. We are happy to maintain confidentiality about our involvement with your site if you choose.

SEO is essentially about three things:

  • A well designed website that follows search engine quality, design and technical guidelines;
  • High quality content that is original, genuinely useful and that people would want to share; and
  • Links from the right places, to help the right people find your site and to help search engines know what your site is relevant for.

In today’s internet marketplace, a fourth element plays a huge role in pushing your site further up the rankings: your social activity. Whether you’re engaging your visitors on topical legal issues or sharing information that is relevant to their interests and needs, social is no longer a fancy tag-on element, nor is it a way to irritatingly push your products, services and offers onto your customers. Social media is a two-way interactive channel that connects you to your target audience and most importantly, it is one of many ways that Google determines which sites are on-topic, fresh and relevant – and which are not.

Following a careful analysis of your website and discussion with you as to what you want to achieve, Legal Researcher will create a plan for you which includes some or all of the following elements:

  • An overall website evaluation and recommendations primarily for SEO but considering other elements such as accessibility.
    A website originality check with recommendations where appropriate.
  • Creation of blog/bulletin posts to keep your content fresh.
  • Review of your social engagement with recommendations.
  • Use of bookmarking and sharing services to distribute your content.
  • Recommendations concerning email campaigns and newsletters.
  • Observations on your general website content writing and how it can be optimised.
  • Link building – quality link building, directory submissions, forum links, blog comments, article distribution, hubs and wikis, etc.

We are unique in that the content we provide for you is created by qualified legal professionals and optimised by our in-house team.  Other SEO companies offer the same generic advice on every website they evaluate, and often outsource both writing and link building offshore to unqualified low-paid freelancers.

Example projects

Our work on a contract law-themed website saw the annual traffic move from 238,995 to 403,909 visits (+69%), with 295,314 absolute unique visitors – +66.85% on the previous year.  We stopped work when the site was sold in May 2011.

Our continued work on a law education website has seen annual traffic this year grow to 1,087,608 hits, 21.93% more than the same period last year. This represents 696,964 absolute unique visitors, 21.73% more than the 572,542 who visited in the same period last year. In fact, a recent overhaul of the site (October 14th 2011) has given an increase of +88.96% hits (+77.05% uniques) compared to the same period last year, which you can see to the far right of the traffic graph.

What next?

Get in touch and talk to our team about conducting a review of your website.